The table shows the date and time the report was generated, as well as the time frame for the report. All dates and times are referenced to the location of the system running the analysis Timeframe - beginning date and time of your log. The number of page hits -Are a count of actual successful hits for the document not including any graphics on the page. Pages can be files with extensions such as .htm, .html, .asp, and a few others (as defined by the Options | Web Traffic Analysis | File Types tab). Impressions -A count of the number of pages viewed and not including the supporting graphic files within the page. The total number of hits -Is a count of all the successful hits including HTML pages, pictures, forms, scripts and files downloaded.Tip: Visit http://www.webtrends.com/support/hits_views_sessions.htm for a more detailed description of pages and the visitor sessions. Number of Hits for Home Page -Number of times the home page was visited. This statistic is derived from the home page setting in the profile. Number of Successful Hits for Entire Site -Hits with a successful status code. Number of Page Views (Impressions) -Page Views is the count of hits to documents and forms (as defined by the Options | Web Traffic Analysis | File Types tab). Document Views - Document Views is the count of hits to documents (as defined by the Options | Web Traffic Analysis | File Types tab). Number of Visitor Sessions - Hits to your site by a single visitor within a timeframe (as defined in Options | Web Traffic Analysis | General Tab).
Domestic, International and Unknown sections summarize the origin of visitors in percentages of hits. Visitor Sessions From the United States - Sessions determined by the User Domain field in the log, and as defined by Options | Web Traffic Analysis | Domains. International Visitor Sessions - Sessions determined by the User Domain field in the log, and as defined by Options | Web Traffic Analysis | Domains. Visitor Sessions of Unknown Origins -Domains recorded in the log that have no configuration settings in Options | Web Traffic Analysis | Domains. Origins may also be unknown if the server does not log this field.
Averages indicate general statistics that span the log. Average Number of Hits Per Day -Number of Successful Hits divided by the total number of days in the log. Average Number of Page Views Per Day -Number of page views (impressions) divided by the total number of days in the log. Average Number of Visitor Sessions Per Day -Number of visitor sessions divided by the total number of days in the log. Average Visitor Session Length -Average of all visitor sessions in the log.
Unique visitors are a count of unique IPs for the period of the report, whether or not they were authenticated using domain names or cookies. Number of Unique Visitors -Unique visitors are counted using visitor IP, domain name, or cookie (as defined in Options | Web Traffic Analysis | Cookies). Cookies are the most accurate. Number of Visitors Who Visited Once -Visitor Sessions that occurred once throughout the log. Number of Visitors Who Visited More Than Once -The count of Visitor Sessions that occurred with more than the default 30 minutes (or the time set for visitor sessions as defined in Options | Web Traffic Analysis | General Tab) between any activity.
The General Stats table gives a general overview of the site's performance, helping you quickly assess the growth and the needs of the site. It can help you determine the report chapters that you should focus on for valuable site enhancement statistics.
This section identifies the most popular pages on the site. The number of views includes only the successful hits for the page itself. It does not include any hits for graphics, audio or video files. The percentage of total views is the percentage of hits for that page compared to all other page types. Tip: The types of files included in this table can be configured using the File Types tab in the Options dialog box. Tip: You can list all pages on the site by selecting a number of elements higher than the number of pages on the site.
Most likely these pages are requested the most because of their content and design. Based on the theory that the most requested pages have effectively attracted visitors, you can use similar elements and approaches to improve the less popular pages. Consider the average view times to determine which content holds visitor's attention.
This section identifies the least popular pages on your Web site. The number of views only includes the successful hits for the page itself. It does not include any hits for graphics. The percentage of total views is the percentage of hits for that page compared to all other pages. Tip: The types of files included in this table can be configured using the File Types tab in the Options dialog box. Tip: You can list all pages on the site by setting the number of elements to a number higher than the number of pages on the site.
There are many reasons that these pages are requested the least. Consider the content and the navigational tools or descriptions available to guide visitors to them. How do these pages differ from those that are most requested? Do the average view times indicate visitors are not attracted long enough to convey your message? This table may indicate areas on your site that may need attention.
This section identifies the pages visitors first saw when they entered this site. This is most likely your home page but, in some cases, it may also be specific URLs that visitors enter to access a particular page directly. For example, if a visitor enters http://www.WebTrends.com/WT-QA.HTM, he/she entered at the WT-QA.HTM page. Percentages refer to the total number of visitor sessions that started with a valid Document Type. If a session started on a document with a different type (such as a graphic or sound file), the file would not be counted as an Entry Page, and the session is not included in the total. Such sessions are often the product of other sites referencing a specific downloadable file or graphic for example on your site. In such cases, a session may have a single hit to a non-document type file, and will not be counted for the percentage calculations. Also, web servers do not always log hits in perfect chronological order. For example, a hit to a GIF file can appear in the log before the hit to the HTML page that refers to this GIF. Tip: Consider using the Entry Page filter to include or exclude entire visitor sessions based upon the first page a visitor viewed.
This statistic can indicate how you might want to optimize the architecture of your site based on where visitors are entering. You can also determine which external links to your site are most effective. Consider updating meta-tags and links.
This section identifies the pages visitors first saw when they entered this site. This is most likely your home page but, in some cases, it may also be specific URLs that visitors enter to access a particular page directly. For example, if a visitor enters http://www.WebTrends.com/WT-QA.HTM, he/she entered at the WT-QA.HTM page. Percentages refer to the total number of visitor sessions that started with a valid Document Type. If a session started on a document with a different type (such as a graphic or sound file), the file would not be counted as an Entry Page, and the session is not included in the total. Such sessions are often the product of other sites referencing a specific downloadable file or graphic for example on your site. In such cases, a session may have a single hit to a non-document type file, and will not be counted for the percentage calculations. Also, web servers do not always log hits in perfect chronological order. For example, a hit to a GIF file can appear in the log before the hit to the HTML page that refers to this GIF. Tip: Consider using the Entry Page filter to include or exclude entire visitor sessions based upon the first page a visitor viewed.
This statistic can indicate how you might want to optimize the architecture of your site based on where visitors are entering. You can also determine which external links to your site are least effective. Consider updating meta-tags and links.
This section identifies the first hit from visitors coming to this site. This is most likely the home page but, in some cases, it may also be specific URLs entered to access a particular file directly. For example, if a visitors enters http://www.WebTrends.com/WT-QA.HTM, he/she enters at the WT-QA.HTM page. The percentages refer to the total number of visitor sessions. Tip: Consider using the Entry Page filter to include or exclude entire visitor sessions based upon the first page a visitor viewed.
Consider what is catching the attention of visitors most quickly and effectively.
This section identifies the first hit from visitors coming to this site. This is most likely the home page but, in some cases, it may also be specific URLs entered to access a particular file directly. For example, if a visitors enters http://www.WebTrends.com/WT-QA.HTM, he/she enters at the WT-QA.HTM page. The percentages refer to the total number of visitor sessions. Tip: Consider using the Entry Page filter to include or exclude entire visitor sessions based upon the first page a visitor viewed.
Consider what isn't catching the attention of visitors very quickly or effectively.
This section identifies the pages visitors were on when they left the site. These percentages refer to the total number of visitor sessions that started with a valid Document Type. If the session started on a document with a different type (such as a graphic or sound file), the file is not counted as an Exit Page, and the session is not counted in the total. Such sessions are often the product of other sites referencing a specific downloadable file or graphic for example on the site. In such cases, a session may have a single hit to a non-document type file, and will not be counted for the percentage calculations.
Use this statistic to determine your visitors' satisfaction with their visits. Visitors may have left this page once they found what they were looking for, or they have lost interest or determined the content didn't apply, or for many other reasons. For example, if your top exit page is your home page, this may be an indication that you need a better approach.
This section identifies the pages on the site that visitors access and exit without viewing any other page. This demonstrates where visitors enter and leave immediately. These percentages refer to the total number of visitor sessions that started with a valid Document Type. If the session started on a document with a different type (such as a graphic or sound file), the file is not counted as a Single Access Page, and the session is not included in the total.
This information can be helpful when considering the design of the site with respect to the type of visitors. Consider how well these pages convey your message. Do they need improvement to extend visitor sessions, or is it possible that are you attracting the wrong visitors with references to your site?
This section analyzes accesses to your site's directories. The table lists the most accessed directories in decreasing order of the number of hits. Non-Cached % represents the percentage of hits that were not already in the visitor's browser cache. Use this information to determine the types of data most often requested. Tip: To focus your report, consider using the Directory filter to include or exclude directories and sub-directories.
These trends indicate the content visitors are most interested in. Use this information to determine content areas to develop, which to focus on less, and how to arrange your content for optimal effect.
This section shows you the most frequently traveled paths your visitors take when accessing the specified web pages.
Use this information to evaluate the design of your web site. Where do people go from theses pages? What pages are visited first? Do your visitors appear to be looking for pages that should be more accessible?
This section identifies the accessed file types and the total kilobytes downloaded for each file type. Cached requests and erred hits are excluded from the totals. The types of files downloaded are listed in decreasing order of the number of file downloads, and the number of kilobytes transferred is given for each file type. Tip: You can use the File Types tab in the Options dialog box to specify the types of files included in this table. Tip: To focus your report, consider using the File filter to include or exclude files or file types.
This provides a general statistic for the type of data visitors are interested in downloading from your site. Use this to consider which download types require improvements for better conveying your message.
This section shows the dynamic pages and forms that are used the most.
If you have a dynamic site, this table can be used with the Most Requested Pages table to determine your most popular pages. In addition, you can also use this information to place ads of higher value on the most popular pages.
This section shows the distribution of visitors based on how many times each visitor visited your site. This covers visits made during the reporting period only; a visitor's visits before or after the reporting period do not contribute to the visitor's visit count.
This statistic is an indication of whether or not your site compels return visits. Updating web site content is one way to improve this statistic.
This section shows the number of first-time visitors to your site and the number of returning visitors to your site. Only visitors who can be identified with cookies are counted. First-time visitors are those who didn't have a cookie on their 1st hits, but had one on later hits. Returning visitors are those who already had a cookie on their 1st hit, and whose previous visit happened before the start of this report period. To get the most accurate information, make sure you set up the Cookies tab in the Options window to properly interpret the cookies you give to visitors.
By considering the ratio between new and returning visitors over a period of time, you can determine if your site is adequately attracting repeat visits. If you consistently have a high number of returning visitors, congratulations; you're doing a good job! However, if you are accustomed to seeing a low number of returning visitors, it's time to figure out why.
This section identifies IP addresses and/or domain names of visitors and their relative activity level. If you use WebTrends cookies to track sessions on the site, WebTrends can differentiate hits from visitors with the same IP address. Tip: Consider the Visitor Address Filter to include or exclude activity based on visitor IP or domain.
Consider the visitors who use the site most, and tailor your site to their interests and needs. If this is an intranet, notice which employees use the site the most and find out what they like about it. You might also get feedback from those who use it the least and find out what they are looking for.
This section identifies the top locations of the visitors to the site by geographic region. The geographic region is determined by the suffix of their domain names. Use this information carefully because it is based on where the domain name of the visitor is registered, and may not always be an accurate identifier of the visitor's actual geographic location. For example, while a vast majority of .com domain names are from North America, there is a small minority that exist outside of North America. If reverse DNS lookups have not been performed, WebTrends cannot determine the country of origin and this section is not included in the report. The table lists the top geographic regions in decreasing order of the number of hits. Tip: Consider the Visitor Address Filter to include or exclude activity based on visitor country.
This information can help you meet the needs of your target audience as well as discover new audiences. Consider how you can make the content comprehensive and relevant to an International audience.
The table shows the date and time the report was generated, as well as the time frame for the report. All dates and times are referenced to the location of the system running the analysis
The General Stats table gives a general overview of the site's performance, helping you quickly assess the growth and the needs of the site. It can help you determine the report chapters that you should focus on for valuable site enhancement statistics.
